Soudal is in 2014 cosponsor of the Lotto Belisol cycling team

Lotto Belisol and Soudal join forces again! After a successful cooperation during the Tour de France 2013, both parties continue their partnership and Soudal will become cosponsor of Lotto Belisol for the new cycling season.

Soudal will be one of the structural partners of the Lotto Belisol team, next to both main sponsors and the bike supplier Ridley Bikes.
Together with the other partners, Soudal wants to give the Belgian team the opportunity to reach its ambitions on the international cycling level.

The SOUDAL logo will be visible at the back of the shorts and on the chest of the Lotto Belisol riders.



Building on the cooperation during the Tour de France 2013 and the sponsoring in cyclo-cross with the famous Soudal Classics, Soudal has decided to set a next step in road racing by becoming one of the structural partners of Lotto Belisol.