Soudal: Expertise in sealants, PU foams and adhesives

The Soudal Group is Europe’s leading independent manufacturer of sealants, PU-Foams and adhesives. The company, established in 1966 by its chairman, Mr. Vic Swerts, proudly remains family owned and independent from large multinational corporations.
Soudal is a strong brand all over the world. It serves professionals in construction, retail channels and industrial assembly and has over 50 years of experience with end-users in over 130 countries worldwide. With 19 manufacturing sites on 5 continents and 64 subsidiaries worldwide, Soudal ensures optimal technical and logistical support.

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Lotto and Soudal extend until 2022!

More than a year and a half before the end of the current commitment, Lotto and Soudal have already decided to prolong its sponsoring partnership till the end of 2022. The continuation of this collaboration can safely be labeled as innovative. Through the increased financial input by Soudal, both partners become equal.

In concrete terms, it means this equal partnership will immediately start at the Tour de France and will be expressed in changing shirts. In the Belgian races, the team will be at the start with a Lotto Soudal shirt, in all the non-Belgian races with a Soudal Lotto shirt, and this will apply to the WorldTour team, the Ladies team and the development team. The greater part of the races takes place abroad, but with a majority of Belgian male and female riders, the for both sponsors important Belgian anchorage will remain assured.

Soudal acquires Profflex in Russia and Seals Systems in Ireland

Soudal is pleased to announce two foreign acquisitions. In Russia, local foam producer Profflex was acquired, in Ireland local distributor Seal Systems will join the Soudal Group.

Profflex is a leading local producer of PU foam for the professional home market. The company has a turnover of 15 million euro and employs 70 people. For Soudal, this acquisition is a further step in strengthening its position in the Eastern European market.

In Ireland, local partner Seal Systems is acquired. The company has been the exclusive local Soudal distributor for 30 years. The acquisition is part of the strategy of being present with local branches, and completes the Soudal branches network throughout Europe.

In case of both acquisitions, the employment at the companies remains unchanged and the current management will stay at the helm. This allows Soudal to maximally profit from the specific local strengths of the acquired companies. Profflex and Seal Systems will be the 66th and 67th branches in the Soudal Group.

Soudal realizes two foreign acquisitions in one week

Soudal is pleased to announce the acquisition of two exclusive foreign distributors. In New Zealand, local partner Holdfast NZ Ltd. was acquired. in Finland Joints Oy. will become the local Soudal branch. It is symbolic of the global expansion policy of Soudal that the two locations are almost perfectly each other's geographical antipodes.

Both Holdfast NZ Ltd. in New Zealand and Finland’s Joints Oy have been exclusive Soudal distributors in their country for several decades. Holdfast New Zealand Ltd, a leading wholesaler of sealants, adhesives and Polyurethane Foams for construction, industry and retail markets is a family business with a turnover of approximately 13 million € in 2018 and employs 44 people. The Finnish Joints Oy will conclude 2018 with a turnover of approximately 6 million € and has 12 employees.

Soudal surprises with its new innovative T-REX® grab adhesives

Soudal surprises everyone with its new innovative, super-firm T-REX® grab adhesives, reinforced with fibres! This new range of adhesives for fixing decoratives and heavy items ensures rapid bonding and a super-strong end-result. Drills, screws and nails are a thing of the past!

The range consists of three products, each having their own specific properties:

		T-Rex Montage Super for bonding interior decorations
		T-Rex Montage High Grab has the highest initial bonding strength available in the market at 300kg/m²!
		T-Rex Montage Transparent for invisible bonding of all types of porous materials

In the product launch campaign for these super-strong grab adhesives, the image of the mighty T-Rex is used repeatedly. Displays with a dinosaur head and dinowobblers will be real eye-catchers at the point of sale.

Press release

Genius Gun: the easiest PU foam to handle!

A world première in the market of PU foams… simply genius!

Regular users of hand held PU foam often experience inconveniences. For instance: the need to hold the can and to operate the adaptor simultaneously, and the difficulty of dosing the foam. And especially, the limited tenability of the foam after the first usage of the can.

For Soudal, continuous product innovation based on market needs is of paramount importance. Therefore, we have been diligently working on overcoming these inconveniences in the past two years. And the result speaks for itself; GENIUS GUN ®: the easiest PU foam to handle!

The Genius Gun is a specially designed patented trigger mechanism ensuring precise dosage and removing the need for an additional gun. The ergonomic handgrip fits perfectly and can be easily operated with one hand. The built-in closing system with bung and cap permits to re-use the can up to 6 weeks later.

In short, Genius Gun means

extreme comfort
accurate dosage
re-usage

Genius Gun, simply genius!

Learn more about Genius Gun

Genius Gun video demo Professional

Genius Gun video demo DIY

Soudal Annual Report 2019

You can read the most important wordwide developments, events and figures of 2019 in the online annual report.

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